Services02 Lead generation
Stop waiting for the phone to ring.
A managed program: I source the audience, build the pages and campaigns, run them, and the leads land in your CRM.
$2,500 setup, from $995 a month
How it works
- Marketing advice is everywhere.
- Somebody actually doing the work is not.
- You need to see which enquiries came from the campaign and what happened next.
- Leads that do arrive end up in a notebook, a voicemail box, or nowhere.
- 01
Source the audience
I research and build the actual list: real local businesses or customers who fit, with contact details verified and organised, and only contacts we can lawfully email under Canada's anti-spam law.
- 02
Build the campaign
Landing pages and email sequences built around the audience, your offer and a clear next step.
- 03
Execute, monitor, adjust
Sent in careful batches. I watch replies, deliverability and page conversions, and tune what the numbers say to tune.
- 04
Leads land in your CRM
Leads go into your CRM, or one I host for you. We agree which systems can connect before the work starts, and you see what I see.
A real landing page behind the campaign.
Overhead Door: lead generation work.
Visit the project Audience
Match the offer and page to the people you want to reach.
Enquiry
Give the visitor a clear next step and route the lead for follow-up.
Project example. A landing page screenshot does not establish campaign conversion rates.
Your leads, on a live map
Where included in the agreed scope, the Prospect Map gives you a live, filterable view of your prospect list by business type and travel zone. This one belongs to a real client and tracks 668 prospects.
What it costs
$2,500 setup, from $995 a month
Month to month after the first campaign.
The price depends on the work we agree. The free hour helps us discuss fit and the next step. Scope and price are agreed before paid work begins.
What moves the number
- How many audiences and towns we target at once
- Landing pages built per audience
- Whether you have a CRM already or I host one for you
How is this different from hiring an agency?
You work with me, and the plan is built on your actual market. The agreement identifies the pages, copy and other deliverables transferred to you, how you can access and export your CRM data, and any third-party licences or restrictions on supplied lists and platforms.
Do I need a CRM first?
No. We agree whether to connect your existing CRM or use one I host, and how you will access the enquiry records.
Is this the same as AI reception?
No. Missed-call text-back follows an unanswered call or web enquiry. Lead generation puts your offer in front of an agreed audience and records the enquiries that follow.
How do you handle consent and email risk?
Before sending, we check and document the consent basis for the audience under Canada's Anti-Spam Legislation (CASL). A published address alone is not permission to email it. Campaign messages identify your business and include a working unsubscribe. Sending uses a dedicated domain and agreed volumes, but neither removes delivery or reputation risk. If the consent basis cannot be established, we do not send.
You work directly with me.
I'm Chris Patten: eighteen years leading technology as VP, IT and CIO, a finance and accounting background, and experience building and selling my own business. You work with me directly, and I have no software to sell you.
Running costs and ongoing support
Before you commit, the proposal separates implementation from recurring costs: hosting, software subscriptions, usage charges, monitoring and support where applicable. It also sets the included maintenance or change allowance, response expectations and how additional work is priced.
We agree who owns each account, who operates the system after handover and how issues are escalated. Ongoing monitoring or incident response is included only where specified in the agreement.
Make asking for reviews part of the job
Give customers a clear way to share their experience. Google review requests connects follow-up to completed jobs or appointments, with approved messages and agreed contact rules.