ServicesDigital marketing

Digital marketing, lead generation and websites.

The brand, the website and the campaigns that bring the right customers in, with every lead landing in your CRM.

Book a free hour

Campaigns $2,500 setup, from $995 a month. Websites $4,000 to $8,000.

How it works

  1. Source the audience

    Research and build the list of real local businesses or customers who fit, using only contacts we can lawfully email under Canada's anti-spam law.

  2. Build the campaign

    Landing pages and email sequences around your offer and a clear next step.

  3. Send, watch, adjust

    Sent in careful batches. I watch replies, deliverability and page conversions, and tune from the numbers.

  4. Leads land in your CRM

    Yours, or one I host for you. You see what I see.

How the work connects

From campaign to enquiry.

How a campaign is set up, with every lead in your CRM.

  1. Audience

    Match the offer and page to the people you want to reach.

  2. Enquiry

    Give the visitor a clear next step and route the lead for follow-up.

What it includes

Brand

Evaluate what you have, tidy it, or create it new. Delivered as files you own.

A website customers can act on

Fast pages, your Google Business Profile, and booking, quotes or payments where they fit. You own the domain, every account and the code.

Google review requests

A request goes out when a job is marked complete, with one polite reminder, in wording we agree. Every eligible customer is asked, whatever their likely feedback.

What it costs

Campaigns
$2,500 setup, from $995 a month, month to month after the first campaign.
Websites
$4,000 to $8,000 one time, with an optional care plan at $150 to $300 a month.
Review requests
quoted after a review of your systems and the scope.

Start with a free hour to discuss fit and the next step. Scope and price are agreed before paid work begins.

Chris Patten, founder of Headway

You work directly with me.

I'm Chris Patten: eighteen years leading technology as VP, IT and CIO, a finance and accounting background, and experience building and selling my own business. I have no software to sell you.

18 years
leading technology as VP, IT and CIO
Built and sold
my own company, 2023
Simcoe County
based, working across Simcoe & Grey Counties